Now more than ever your science needs to be understood

About

How I Became a Science Ally

Jocelyn viewing the CUPID Experiment at the LNGS lab in Gran Sasso, Italy

My Magical Power

After over twenty years as a graphic designer and marketing professional, my niche of visual scientific communication evolved naturally and has become the most rewarding aspect of my career. For  success, professionals in the field of Communications must be dedicated to learning and understanding the topics they are asked to illustrate—which is particularly important when tasked with relaying science-related information.

I grew up in an environment that nurtured my artistic talents while simultaneously fostering a profound respect for the world of science. My mother, Charlotte Guschl, always ensured that crayons and markers were readily available while my father, Dr. Randloph Guschl, a dedicated chemist and pioneer of STEM education, provided the blank side of research and email print-outs for us to draw on. This upbringing ingrained the vital roles that both science and art play in our society. Through my close relationship with my father (and later on, a chemical engineer brother) I have learned first hand about the intricate and unique thought processes of scientists, giving me insight into the challenges they encounter when attempting to translate their scientific aspirations into visual forms. My journey reflects a unique fusion of a career in visual design and creativity plus analytical thinking, encouraging others to appreciate the powerful connection of visual communication that lies at the intersection of art and science.

Throughout my k-12 education I was always encouraged to participate in the highest level of science and math courses, along with all of the other liberal arts core courses. Education has always been highly prized within my family and I was encouraged to attend the best school for my profession. I am a graduate with high honors from Syracuse University Newhouse School of Public Communications, where I was awarded the prize for Most Promising Communications Student. After graduation and many years later, classmates of mine would hire me to do their professional websites. From there, word spread that I understood scientists, their passion for their work, and, most of all, my ability to translate their concepts into beautiful, memorable art.

Background: 20 Years of

I started my independent design and marketing career by accident: I made a pitch to a small, relatively unknown art museum in Downtown Dover, Delaware to elevate their image. While working on their marketing I simultaneously juggled a career with The Creative Group, where I would act as a temp for a variety of clients including everything from large design firms to QVC set design and everything in between. But as the demands of the museum grew greater, so did my professional aspirations and need to break off with main stream agencies and work as a contractor. Since then, I have proudly developed a portfolio of a wide range of clients and specialties: artists and museums (including that initial museum remaining as a client to this day), private aviation services, emergency services, psychologists, cybersecurity and more.

I am a designer who, out of necessity, has honed my skills as a designer for web, print, and illustration. Why? It’s simple: the more skills one has, the greater their versatility and success. I am a sticker for time and money management: I cannot abide by waste and setbacks. Sometimes it’s best to hire out for certain skills, but most often it’s the knowledge of how to do a variety of things that results in highest efficiency and customer satisfaction

I am very proud to have a resume that boasts a wide variety of skills and knowledge. I can guide you in how to write and publish a book, what and how often you should post on social media (and WHICH one), the optimal content length for your e-newsletters (and of course the design of said newsletters) and more. This is the benefit of having a long career in a field that is constantly evolving.

To see additional samples of my work, please visit SeizetheDesign.com.

Why Use a Science Communicator
In a world where scientific nuances can easily be lost in translation, employing a science communicator for visual design is paramount; bridging the gap between complex ideas and accessible visuals, ensuring that your message resonates with diverse audiences. A collaboration with me empowers scientists to share their research in a manner that is both visually striking and intellectually stimulating, ultimately amplifying the impact of their work in a society where science is currently under attack and where people are hungry to understand science and why it is so important to have for a thriving society.
What is the Process
We schedule a consultation where I learn about what you do and what you need (or what you think you need). I instruct you on sending me the necessary information and I do independent research as well. I contact you with any additional questions, which may include anything from your subject matter to your visual preferences/likes + dislikes. I come up with a design (sometimes a few, if some items remain unclear) and we edit it from there.
Who Owns the Design
You or your University/Funding agency becomes the owners once the design is finalized.
Can I manage my own website
How involved you would like to be in the ongoing management of your site is up to you. I specifically design websites (usually in wordpress though drupal is an option) so that they can be easily edited by the client. Included in my fees is training to do this and a year of support services.
Cost
Cost varies depending on the complexity of the project. I am aware that science funding is currently in peril and I promise fair pricing for every client. Currently a five page website starts at $4500. Ongoing management packages are available and tailored to your needs.

Transform Your Science Communication

Ready to elevate your scientific message? Let us help you captivate your audience with stunning visuals and clear communication. Reach out today to discuss how we can bring your science to life.