About
How I Became a Science Ally
Jocelyn viewing the CUPID Experiment at the LNGS lab in Gran Sasso, Italy
My Magical Power
After over twenty years as a graphic designer and marketing professional, my niche of visual scientific communication evolved naturally and has become the most rewarding aspect of my career. For success, professionals in the field of Communications must be dedicated to learning and understanding the topics they are asked to illustrate—which is particularly important when tasked with relaying science-related information.
I grew up in an environment that nurtured my artistic talents while simultaneously fostering a profound respect for the world of science. My mother, Charlotte Guschl, always ensured that crayons and markers were readily available while my father, Dr. Randloph Guschl, a dedicated chemist and pioneer of STEM education, provided the blank side of research and email print-outs for us to draw on. This upbringing ingrained the vital roles that both science and art play in our society. Through my close relationship with my father (and later on, a chemical engineer brother) I have learned first hand about the intricate and unique thought processes of scientists, giving me insight into the challenges they encounter when attempting to translate their scientific aspirations into visual forms. My journey reflects a unique fusion of a career in visual design and creativity plus analytical thinking, encouraging others to appreciate the powerful connection of visual communication that lies at the intersection of art and science.
Throughout my k-12 education I was always encouraged to participate in the highest level of science and math courses, along with all of the other liberal arts core courses. Education has always been highly prized within my family and I was encouraged to attend the best school for my profession. I am a graduate with high honors from Syracuse University Newhouse School of Public Communications, where I was awarded the prize for Most Promising Communications Student. After graduation and many years later, classmates of mine would hire me to do their professional websites. From there, word spread that I understood scientists, their passion for their work, and, most of all, my ability to translate their concepts into beautiful, memorable art.
Background: 20 Years of
I started my independent design and marketing career by accident: I made a pitch to a small, relatively unknown art museum in Downtown Dover, Delaware to elevate their image. While working on their marketing I simultaneously juggled a career with The Creative Group, where I would act as a temp for a variety of clients including everything from large design firms to QVC set design and everything in between. But as the demands of the museum grew greater, so did my professional aspirations and need to break off with main stream agencies and work as a contractor. Since then, I have proudly developed a portfolio of a wide range of clients and specialties: artists and museums (including that initial museum remaining as a client to this day), private aviation services, emergency services, psychologists, cybersecurity and more.
I am a designer who, out of necessity, has honed my skills as a designer for web, print, and illustration. Why? It’s simple: the more skills one has, the greater their versatility and success. I am a sticker for time and money management: I cannot abide by waste and setbacks. Sometimes it’s best to hire out for certain skills, but most often it’s the knowledge of how to do a variety of things that results in highest efficiency and customer satisfaction
I am very proud to have a resume that boasts a wide variety of skills and knowledge. I can guide you in how to write and publish a book, what and how often you should post on social media (and WHICH one), the optimal content length for your e-newsletters (and of course the design of said newsletters) and more. This is the benefit of having a long career in a field that is constantly evolving.
To see additional samples of my work, please visit SeizetheDesign.com.
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Transform Your Science Communication
Ready to elevate your scientific message? Let us help you captivate your audience with stunning visuals and clear communication. Reach out today to discuss how we can bring your science to life.